7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
Type
Online Video
Interactive Event
Category
Advertising Campaign
Year
2018
This is a project aim at recalling HK people the importance of HK Tramway - Ding Ding. We used the trending noun "FriendZone" to be the metaphor of Ding Ding. Telling the fact that Tram is not the first choice of Hong Kong people and strengthen the warm and sweet image of Tram at the same time in a playful and sweet tone and manner, and also a honest approach. This project is in mainly 4 stages. From gaining awareness to rewards planning in 3 months long period, in order to create noise and call for action by using HK Tramway.
Stage 1: Online Interview Video
Facebook page collaboration with Whizoo (well-known youngster online platform).
Street interview video.
Asking people how they handle with opposite sex friendship.
Including many funny reactions.
HK Tramway
Stage 2: Facebook Posts
我暗示你…… 點知……你又暗示反我
從前有個叮叮男， 人地失戀失業失身都關佢事。
好～實好格！ 我諗我中意既佢都中意既……
我暗示你…… 點知……你又暗示反我
After watching the video about Mr.Ding Ding, People would like to know more about him Mr.dingding(叮叮男) will be a new term,
Which means a person getting “friendzone”. We aim at attracting people to share quotations about “friendzone”, in order to resonate with Hong Kong people, especially youngsters.
Stage 3: Online Promotion Video
For Stage 3, we will release the second interview video we planned at the beginning. We pretended to meet Mr. Ding Ding again and had an interview with him. Linking his character with HK Tram, which explained in the video. In order to remind people that the relationship between them and Ding Ding.
Stage 4: Birthday Party of HK Tram
For the last stage, we would like to invite people to celebrate HK Tram Birthday together, as a company with Mr. ing Ding. People are invited by a invitation card also as a free coupon to take Tram, so they can have a chance to take tram, as it might be a experience that they have not had for long.
