7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
McDonald's
This is a project in promoting McDonald's seasonal product, twisted French fries. We aim at presenting all kind of age group people are also enjoying the twisted French fries and playing with them like hair. The art direction is in a happy and colourful atmosphere and warm colour tone.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
7-11
This is a project in promoting 7-11 convenience store image. We decided to present its caring and always stand by role for citizens. So we set up 4 immediate situation, girl handling with period without preparation, sweaty boy after playing basketball, hungry student after school and desperate boy going to have sex. The hands besides giving them what they need are representing 7-11, they are close to you with plenty of products that you might need anytime.
Type
Online Video
Interactive Event
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Category
Advertising Campaign
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Year
2018
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Nike.com
This project aim at promoting Nike.com to target audience from age 18-35, who are not professional athletes but still purchasing Nike products. Our objective is to tell them the exist of Nike.com, attracting them to use it by knowing its advantages. We finished in by making good use of online video, social media and interactive app.
Stage 1: Online Video
Our insight of theme is the relationship of Nike and Nike.com are like the relationship of Twins, they look similar but kind of different in fact. So, we decided to start everything by this video to draw attention and create noise.
Stage 2: Ambient Advertising
By matching with our mind theme, "Different Way, Way Different", we decided to make so advertisement on the road, leading to different way with a QR code linking to the next stage of the project. The QR code leading them to a programme called "21 dares" to attend.
Stage 3: 21 Dares
For the interactive part, we made an App for the attendance to finish the 21 days challenge called "21 Dares". According to scientist, 21 days make a create a habit and this challenge is attracting people to build up the habit of doing a sports that they might not be good at. They will receive a set of package of what they need for the box after attending the challenge in Nike.com.
We made a demo for the website, attendance need to chose the object given and information and Nike will send them a kit set to start the 21 Dares.
Demo of Kit set design.
We also made the demo of the interactive app.
